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Is Advertising in Standardized Tests Next?
Parents and Students Confused by Mention of Brands
Kristen Reichenbach
| April 21, 2014
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Are standardized the next untapped market for advertisers?

Following this month's standardized testing in schools, many parents and students are questioning the appearance of some well-known brand names in New York’s Common Core English tests. Although state education officials and the test publisher said the brand references were not paid product placement, but just happened to be in the passages chosen for the tests, parents have called the inclusion of brands such as Barbie, Nike, and iPod as unnecessary and commercial. Professionals in the marketing industry remain divided on whether the mention of brands is inappropriate in this context or is simply the natural progression of increasing commercialization.

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